
Original: $19.88
-65%$19.88
$6.96The Story
MAYBELLINE GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer — Hydrating Makeup Base
Description
Meet MAYBELLINE GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer, a revolutionary serum-to-grip makeup base that glides on like a hydrating serum and then grips makeup for up to 24 hours of long-lasting wear. Powered by innovative Serum-to-Grip technology, this lightweight primer transforms into a slightly tacky base that boosts foundation adherence while delivering continuous hydration throughout the day. Formulated with 2% niacinamide, it helps plump and smooth skin texture, creating a radiant canvas for flawless makeup application.
This water-based, non-greasy formula sits comfortably under foundation, doesn’t pill, and leaves no white cast, making it suitable for all skin types, including sensitive skin.
Key Benefits:
• Enhances makeup longevity for up to 24 hours
• Hydrates and plumps skin with niacinamide
• Serum texture transforms to grip makeup
• Lightweight, breathable feel without grease
• No white cast, non-comedogenic and dermatologist tested
• Works for all skin types, including sensitive skin
Available Sizes & Shades
Size:
• 1 fl oz / ~30 mL (standard primer size for full-face application)
Shade / Color:
• Clear / Translucent – universal fit for all skin tones; no tint or shade variation.
Frequently Asked Questions (FAQs)
Q: Does this primer suit all skin types?
A: Yes — the hydrating, water-based formula is suitable for all skin types, including sensitive skin. It’s non-comedogenic and dermatologist tested, meaning it won’t clog pores.
Q: Can I apply this primer alone?
A: Yes. You can wear it on bare skin for hydrating and plumping effects, but because it becomes tacky, some may prefer sealing it with a setting spray or powder.
Q: Will this leave a sticky feel on my face?
A: The primer initially feels smooth like a serum and then becomes slightly tacky to help makeup adhere. Once makeup is applied, you should no longer feel stickiness.
Q: Is there a white cast or greasy residue?
A: No — this primer is formulated to avoid both white cast and a greasy feel, delivering a natural, dewy finish.
Q: How long does makeup really last with this primer?
A: When applied correctly and paired with a compatible foundation, makeup can last up to 24 hours with improved longevity and wear.
Why You Should Buy This Primer
This primer is ideal if you want a reliable base that boosts makeup longevity, hydrates the skin, and smooths texture for a flawless finish. Its serum texture combines skincare benefits with makeup performance, making it perfect for daily wear or long events. Whether you’re prepping for a long workday, a special occasion, or all-day photos, this primer helps foundation look fresh and stay put.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
MAYBELLINE GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer — Hydrating Makeup Base
Description
Meet MAYBELLINE GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer, a revolutionary serum-to-grip makeup base that glides on like a hydrating serum and then grips makeup for up to 24 hours of long-lasting wear. Powered by innovative Serum-to-Grip technology, this lightweight primer transforms into a slightly tacky base that boosts foundation adherence while delivering continuous hydration throughout the day. Formulated with 2% niacinamide, it helps plump and smooth skin texture, creating a radiant canvas for flawless makeup application.
This water-based, non-greasy formula sits comfortably under foundation, doesn’t pill, and leaves no white cast, making it suitable for all skin types, including sensitive skin.
Key Benefits:
• Enhances makeup longevity for up to 24 hours
• Hydrates and plumps skin with niacinamide
• Serum texture transforms to grip makeup
• Lightweight, breathable feel without grease
• No white cast, non-comedogenic and dermatologist tested
• Works for all skin types, including sensitive skin
Available Sizes & Shades
Size:
• 1 fl oz / ~30 mL (standard primer size for full-face application)
Shade / Color:
• Clear / Translucent – universal fit for all skin tones; no tint or shade variation.
Frequently Asked Questions (FAQs)
Q: Does this primer suit all skin types?
A: Yes — the hydrating, water-based formula is suitable for all skin types, including sensitive skin. It’s non-comedogenic and dermatologist tested, meaning it won’t clog pores.
Q: Can I apply this primer alone?
A: Yes. You can wear it on bare skin for hydrating and plumping effects, but because it becomes tacky, some may prefer sealing it with a setting spray or powder.
Q: Will this leave a sticky feel on my face?
A: The primer initially feels smooth like a serum and then becomes slightly tacky to help makeup adhere. Once makeup is applied, you should no longer feel stickiness.
Q: Is there a white cast or greasy residue?
A: No — this primer is formulated to avoid both white cast and a greasy feel, delivering a natural, dewy finish.
Q: How long does makeup really last with this primer?
A: When applied correctly and paired with a compatible foundation, makeup can last up to 24 hours with improved longevity and wear.
Why You Should Buy This Primer
This primer is ideal if you want a reliable base that boosts makeup longevity, hydrates the skin, and smooths texture for a flawless finish. Its serum texture combines skincare benefits with makeup performance, making it perfect for daily wear or long events. Whether you’re prepping for a long workday, a special occasion, or all-day photos, this primer helps foundation look fresh and stay put.























